Pfaff Motorsports Announces New Partnership with Lithia & Driveway for the 2022 IMSA season
LITHIA & DRIVEWAY COMES IN AS PFAFF MOTORSPORTS PREPARES TO DEFEND ITS 2021 MOBIL 1 TWELVE HOURS OF SEBRING TITLE
Pfaff Motorsports and Lithia & Driveway (NYSE: LAD), a leading North American automotive retailer, today announced a partnership built around the team’s 2022 campaign in the IMSA WeatherTech SportsCar Championship GTD-Pro category. LAD’s online platform – Driveway.com – offers consumers across the United States the ability to buy, sell and service their vehicle from the convenience of their own home. Unique in the industry, Driveway.com offers online purchasing and quick online financing from 24 lender partners for both new and used cars. Consumers can complete the purchase of a new or used vehicle online and have the vehicle delivered directly to their driveway.
“We’re delighted to welcome Lithia & Driveway to our 2022 program,” said Chris Pfaff, Team Principal of Pfaff Motorsports and President and CEO of Pfaff Automotive Partners. “As our off-track auto retail colleagues, Lithia & Driveway’s values are very much aligned with ours. They are a passionate group of individuals who value innovation, performance, precision, and speed, and we’re excited to introduce Lithia & Driveway to race fans across the country. We feel that in Pfaff Motorsports they have a partner with a great history and presence that can connect them with their customers and prospects in new and engaging ways.”
As Pfaff Motorsports looks to defend its title at the 12 Hours of Sebring, the Driveway brand will be prominent on Pfaff Motorsports’ No. 9 Porsche 911 GT3 R livery, in addition to placement on team gear and equipment throughout the paddock.
“In Pfaff Motorsports, we’ve found the perfect partner to introduce our Driveway brand to passionate and loyal race fans,” said Bryan DeBoer, President and CEO, Lithia & Driveway. “Race fans are intensely engaged with and loyal to the teams they support – and Pfaff has one of the most passionate fan bases in the IMSA paddock. IMSA’s family-friendly environment and the exceptional access that fans have to the teams and drivers will let us build a uniquely engaging platform.”
Added Pfaff Motorsports General Manager Steve Bortolotti, “Lithia & Driveway’s support of IMSA with Pfaff Motorsports is their first racing partnership, so we are looking forward to providing passion-filled and memorable experiences. Together with our colleagues at Spire Sports & Entertainment, we are also committed to ensuring that all Lithia & Driveway employees, dealership partners, customers, and fans receive world-class treatment every weekend.”
Pfaff Motorsports media release
Image: Pfaff Motorsports