Spire Sports + Entertainment to partner Pfaff Motorsports
SPIRE SPORTS + ENTERTAINMENT (SS+E) WILL CONSULT WITH AND SERVICE PFAFF MOTORSPORTS’ COMMERCIAL EFFORTS
Spire Sports + Entertainment (SS+E), a full-service marketing, strategic brand consulting and business development agency, has reached an agreement with Pfaff Motorsports to represent the 2021 IMSA WeatherTech SportsCar Championship GT Daytona (GTD) Class Champions in its 2022 efforts.
Spire Sports + Entertainment (SS+E) is bolstered by principled employees with decades of collective experience in brand consulting, athlete management, business development, partnership marketing and media relations. With decades of demonstrable success, SS+E staff members have identified, negotiated, placed, represented, and serviced a host of blue-chip partners.
SS+E will consult with and service Pfaff Motorsports’ commercial efforts by leading its business development outreach and facilitate partnership marketing programming.
The Pfaff partnership marks yet another opportunity for the Cornelius, N.C.-based organization to work with a Canadian-based entity and champion its marketing efforts. Previously, SS+E staffers have worked closely with Canadian brands such as the rock band Simple Plan, NTT IndyCar driver James Hinchcliffe and Petro-Canada Lubricants.
With a storied history in marketing initiatives rooted in NASCAR and IndyCar racing, SS+E’s relationship with Pfaff marks its first venture into the IMSA WeatherTech SportsCar Championship with a top-flight organization.
“When you look at the landscape of a global brand like the IMSA WeatherTech SportsCar Championship, it’s important for our agency to explore opportunities beyond American borders,” said Spire Sports + Entertainment President Bill Anthony. “Pfaff Motorsports is a highly-regarded team throughout Canada and across the IMSA paddock. With an abundance of OEMs and a robust television package with NBC, the team checks all the boxes for SS+E when we look at what an ideal client looks like. There’s no mistaking the buffalo plaid Porsche 911 on the racetrack, and we’re thrilled to put pen to paper and officially add Pfaff Motorsports to the SS+E client roster.”
“We’re thrilled to be partnering with SS+E for the 2022 season,” said Pfaff Motorsports General Manager Steve Bortolotti. “They are a company that deeply understands the racing landscape and has a proven record of success of building partnership programs for the brands they have represented. With their international ability to execute activations for partners at a very high level, SS+E is a key component of Pfaff Motorsports’ plan to raise its game both on- and off-track in 2022.”
Content from Pfaff Motorsports / Spire Sports + Entertainment
Image: Pfaff Motorsports / Lenssen Photo
