Michelin becomes official tire of Sports Car Championship Canada expanding its presence in North American Motorsports

ALREADY PRESENT IN IMSA WEATHERTECH SPORTSCAR CHAMPIONSHIP, IMSA MICHELIN PILOT CHALLENGE AND THE NEW PORSCHE CARRERA CUP

There has been a number of news releases lately in the world of Canadian Motorsport between the two sports car series especially with the Sports Car Championship Canada series taking shape with FEL Motorsports.

After solidifying the nomenclature of the GT4 with SRO Motorsports and also running a TC class, announcing their race schedule and race director, it now has an official tire supplier with Michelin.

Naming Michelin as the official tire of the Sports Car Championship Canada series reinforces Michelin’s presence in North American motorsport.

“Becoming the official tire of Sports Car Championship racing in Canada demonstrates Michelin’s growing North American motorsports presence,” says Tony Menard, director of Motorsport, Michelin North America. “With IMSA, the Porsche Carrera Cup and now the Sports Car Championship, we’re seeing more drivers and racing series taking into account the importance of tire performance.” 

“Canada has a strong motorsports heritage and is an important market for Michelin,” says Sylvaine Cuniberti, director of Marketing in Canada. “We’re pleased to add a such a significant series to our motorsports engagements in Canada.” 

The 2021 Sports Car Championship Canada series gets underway at the Victoria SpeedFest at Canadian Tire Motorsports Park the weekend of may 21-23

Available information on Sports Car Championship Canada series website.

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