Pfaff Motorsports unveils custom plaid livery featuring Life Storage sponsorship for Petit Le Mans


Pfaff Motorsports today unveiled a striking new plaid livery for the final IMSA WeatherTech GTD race of the season. The team’s 2019 Porsche 911 GT3 R race car will wear a custom blue-and-yellow tartan featuring the colours of Life Storage at Petit Le Mans at Road Atlanta, October 10-12. 

Life Storage, a sponsor of the Pfaff Motorsports team throughout 2019, assumes title sponsor position for the final race of the season, which is in one of its largest markets. The company operates over 800 self-storage locations throughout the United States and Canada. 

“We’re thrilled to sponsor the Pfaff Motorsports Porsche at the Motul Petit Le Mans in Atlanta, one of our largest markets,” said Life Storage COO Ed Killeen. “This is a great opportunity to showcase the Life Storage brand stateside while supporting Pfaff dealerships in Ontario, one of our newest markets.” 

Steve Bortolotti, Pfaff Motorsports team manager, added: “We’re delighted to have Life Storage on board as our title sponsor for the final race at Petit Le Mans. Ed Killeen is a racer at heart, who contested the 2017 Porsche GT3 Cup Challenge Canada with us. It’s awesome that Life Storage wanted to build on the love our plaid Porsche has received throughout the 2019 season with their own twist, and our partners at C17 media did a great job of executing the new livery.” 

The Pfaff team currently sits second in the overall GTD championship, while Porsche is right in the hunt for the overall manufacturer’s championship, currently sitting third. At Road Atlanta, Pfaff will be looking to lock up its position and help Porsche win the manufacturer’s title. German driver and Nürburgring production car record holder Lars Kern will once again join Canadians Scott Hargrove and Zach Robichon for the 10-hour endurance race. 

Content and images credits: Pfaff Motorsports/Lenssen Photo

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